🇹🇷TRY

How to Price Products in Turkey Today

Calculate your selling price in Turkish Lira. Compare TCMB official rate, crypto rate, and payment channels.

Turkey has experienced severe Lira depreciation since 2021. While the gap between official and free market rates is smaller than in Venezuela or Nigeria, the speed of devaluation means merchants who do not update prices weekly lose margin rapidly. Import-dependent businesses are the most affected.

Live Exchange Rates

How much each currency is worth in Lira today

Reference rates, not transactional. Parallel and free market rates may differ.

The Problem

The Lira loses value continuously. If you buy inventory in dollars and sell in Lira, every day you wait to adjust prices is money lost. The rate you paid for your last shipment is not the rate you will pay for the next one.

Rate Types

TCMB Official

Central Bank reference rate. Used for formal transactions and accounting.

Free Market

Doviz bureau rate. Small premium over TCMB but accessible without restrictions.

Crypto

USDT/TRY rate on Turkish exchanges. Popular among tech-savvy merchants and for international payments.

Official source: TCMB (Central Bank of the Republic of Turkey) · Parallel source: Free market / Doviz bureaus

Payment Channels

Channel	Commission	Settlement	Risk
Cash (USD)	0%	Instant	Low
Havale / EFT	0%	Same day	Low
Papara	0-1%	Instant	Low
Crypto	0.5-1%	Minutes	Medium

Popular Tools in Turkey

TCMB

tcmb.gov.tr

Focus: Official exchange rates

None of them calculate your selling price. InPrices does.

InPrices Tools

Pricing Calculator

Enter your replacement cost and see the minimum safe price per channel.

Channel Comparison

Compare how much you receive via cash, bank, mobile, or crypto.

Margin Protection

See your real margin after fees, conversion loss, and rate gaps.

Frequently Asked Questions

How often should I update my prices?

At minimum weekly. During periods of rapid Lira depreciation, daily updates protect your margin. InPrices shows you the minimum safe price based on current rates.

Should I price in Lira or USD?

Most Turkish consumers pay in Lira. Price in Lira but calculate based on your USD replacement cost. This way you always cover your next purchase.

Is Papara good for business payments?

Papara is fast, low-cost, and widely adopted in Turkey. Good for domestic transactions. For international payments, Havale/EFT or crypto may be better.

How does InPrices help Turkish merchants?

InPrices calculates your minimum selling price in Lira based on current TCMB and free market rates, your replacement cost in USD, and the payment channel your customer uses.

Stop losing money on every sale

InPrices tells you how much to charge today to cover your replacement cost.

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